![]() Best of all, the platform offers advertisers the appeal of reaching this notoriously ad-resistant demographic in a live, engaged forum. 82 percent of Twitch users are men, and 55 percent are between ages 18-34. But the doors are opening wider and wider for more brands to find audiences here.Įach day, users watch and talk about games being played by more than 2.2 million streamers per month. Of note and to streamers’ chagrin, YouTube/Google has implemented new protocols that change the way videos are able to be viewed, and minimize or eliminate a YouTuber’s ability to monetize their content.īut what is the appeal and value of the platform – as an advertiser, a streamer or a viewer?Īmazon and Twitch are actively growing their list of mainstream advertisers and have already attracted brands like Coke, Bud Light, Pizza Hut and Old Spice. Twitch is actively pursuing exclusive livestreaming deals with everyone from popular media companies to lifestyle influencers to celebrities like Will Smith – pulling many away from their channels on YouTube. Twitch is also aggressively broadening its programming to compete head-on with YouTube and increase ad revenue. And it’s not just games being streamed anymore, with Twitch Creative streaming shows on cooking, art tutorials and home-brewing. Today it’s the world’s leading social video platform and community for gamers and video game culture. Twitch was purchased by Amazon in 2014 and added to its Prime offerings (Twitch Prime) in 2016. All of this on a platform that increasingly becomes an exciting alternative for brands to reach highly coveted millennial audiences as YouTube loses some of its shine. Twitch covers all of those platforms, with personalities and programming that appeal to a much broader audience than most might suspect. If you play on Xbox or just your phone, you count. households own at least one gaming device, and 45 percent of all U.S. ![]() According to the Entertainment Software Association, 64 percent of U.S. Recently topping 15 million daily active users, and an aggressive business plan that’s nipping on YouTube’s heels, you might wonder what the heck is Twitch? And why would anyone want to watch a guy who lives in his mom’s basement and sustains himself on Cheetos play a video game?Ĭheeto guy isn’t the totality of the gaming industry.
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